VP of Marketing
Lauren is the VP of Marketing for Encore Renewable Energy. She has over a decade of experience in clean energy and climate change advocacy, and a successful track record for implementing winning social media and online strategies. She was awarded a Platinum Cleanie Award in 2019 as a Rising Star for the clean energy industry, as well as a spot on the #Solar100, a ranking of the most influential leaders in the solar industry. She has spearheaded the strategic marketing and communications efforts for numerous companies and organizations across the renewable energy sector.
Lauren has spent the last decade as a communications consultant for nonprofits and renewable energy businesses as a Managing Partner for RenewComm and independently as WindyGlick Communications. She’s worked with leaders across the wind, solar, energy storage and clean energy finance sectors including Women of Renewable Industries and Sustainable Energy, CleanCapital, Hannon Armstrong, Rope Partner, Solar Energy Trade Shows (now RE+), Grid Alternatives and Edison Energy.
Previously, she was at the American Wind Energy Association (now the American Clean Power Association), where she was responsible for the re-design, relaunch and management of their social media program and the Power of Wind online advocacy portal. Her work was recognized among the top 10 social-media-savvy trade associations. She has also successfully organized marketing and advocacy campaigns for the Chesapeake Climate Action Network, Environmental Working Group, and the Fund for Public Interest Research.
Since 2013 Lauren has been an adjunct professor at The George Washington University School of Media and Public Affairs, teaching undergraduate, graduate and executive education courses and seminars on social media theory and practice. She holds a Bachelor’s in Environmental Policy and English from Tulane University. Outside of her work to accelerate the clean energy transition, Lauren enjoys cooking, bluegrass, horseback riding and hikes with her dog Basil. She is a competitive amateur equestrian and competes with her horse George in the adult jumpers in the Washington, DC region.